Hard Rock Cafe in conjunction with Brown-Forman liquor promotions gave birth to this campaign.
MENUS – I designed a menu which looked like an album jacket, complete with a record which had limited offers.
The drink menu (not pictured) was a collection of 45s in a flip rack I designed.
CAM SESSIONS – (play on words for jam session) took cyber flirting to a new level. In conjunction with Apple (obviously the late 90' s ),
I proposed a Cyber Cafe equipped with real time cameras to connect patrons with Hard Rock Cafes in other cities. So, for instance if Julie in Chicago sees Sven, a hottie online in Oslo, she could send him a message, he would connect and they could conduct online chatting. Further liquor promotions would appear on screen and offer each patron an opportunity to buy drinks for their companion in another location.